ottawa real estate market

The Ultimate Guide to Selling Your Home in a Competitive Ottawa Market

It often feels like the housing market just keeps getting progressively more competitive. 

Every other day, there seems to be an article about just how wild it is out there in the world of buying and selling a home. 

That said, there are strategies you can take when selling your home to make it stand out to prospective buyers – and ultimately help you make the sale.

Below are some tried and true tips and strategies for selling your home in a competitive housing landscape – just like Ottawa’s. 

Find an agent who knows Ottawa, in and out. 

The Ottawa area is a fantastic place to live, work, and play, with so many neighbourhoods to choose from. And I know it well because I was born and raised here, in the city’s West End. The importance of selling with an agent who knows the area cannot be understated! A skilled Ottawa-area REALTOR® can provide valuable insights, expertise, and resources that can make the selling process smoother and more successful. 

Consider staging your home.

One of the most overlooked aspects of showing your home is making sure you don’t personalize it too much. You want prospective buyers to be able to see themselves there, which is where professional staging comes in. A professional staging company can create a more generic-looking environment, almost like a showroom, that allows people to picture themselves and their own personalities more easily in the home. Staging crews also help remove clutter to ensure optimal feng shui. 

Hire a professional photographer.

Almost all home browsing today is done online, making photography an even more crucial part of the selling process. Potential buyers want to see clear, well-lit and detailed images of a property before deciding whether or not to schedule a showing or visit it in person. High-quality photography can help to immerse buyers and create an emotional connection even before they set foot on the property. 

Make sure the price is right.

List prices can vary widely based on neighbourhood. Before listing, it’s important to know what other comparable houses are selling for while allowing space for bidding. You want to list at a price that gives you a slight edge without going so high that you scare off or alienate potential buyers. 

The prospect of selling a home can be overwhelming, especially in a competitive market where there are many other properties to choose from. But with the right strategy and an experienced professional REALTOR® who knows your area in and out, you can increase your chances of selling more quickly and at a price you’re happy with. 

Ready to sell?

If you have any further questions about selling your home in a competitive market, don’t hesitate to reach out and ask.